Meet the Founder
Fortune 500 execution meets serial entrepreneurship. An operator who has built from scratch across sports marketing, technology, and housing.
Justin Morrison
Founder, Off-Piste Partners
Builder by nature. 30+ years turning blank pages into revenue engines.
Justin Morrison is the Founder and Principal of Off-Piste Partners, LLC. With 30+ years of experience across Fortune 500 brands including Nike Golf, McDonald's, Polo Ralph Lauren, and Cisco, Justin brings big-company playbooks to growth-stage businesses.
At Nike Golf, Justin built the corporate sales division from scratch, generating $50M in revenue and managing a network of 14,000 distributors. That division became the most profitable group and now generates over $140M in annual sales. Earlier in his career, he was Player Liaison for Polo Ralph Lauren and PGA Tournament Manager for Tommy Hilfiger Golf.
Justin also co-founded SES Media Group, creating the "Hello" platform, which used natural language processing to engage consumers at the moment of intent. He holds a BA in Marketing/Advertising from Marquette University.
Career timeline
- 2009 - Present
Founder and Principal
Off-Piste Partners, LLC
- 2019 - 2026
VP / Director of Business Development
Compass Furnished Apartments
- 2018 - 2019
Business Development Consultant
Cisco Systems
- 2000 - 2009
Business Development Manager / Corporate Sales Division Creator
Nike Golf
- 1997 - 1999
PGA Tournament Manager
Tommy Hilfiger Golf
- 1994 - 1995
Player Liaison / Special Projects Manager
Polo Ralph Lauren
- 1993 - 1994
Senior Account Executive, McDonald's Sports Marketing
Golin Harris
Our Process
Five steps from first conversation to a scalable result.
- 1
Educate / Evaluate / Validate
We learn your business, pressure-test the assumptions, and validate where the real opportunity is.
- 2
Identify the Goal
Agree on one clear, measurable outcome - revenue, market, or channel - that defines success.
- 3
Outline the Solution
Map the path: strategy, channels, team, and milestones, with owners and a timeline.
- 4
Execute
Hands-on delivery alongside your team - selling, building, and fixing in the field.
- 5
Deliver / Scale
Hand over a repeatable playbook and the systems to keep growing after we step back.
- 1
Educate / Evaluate / Validate
We learn your business, pressure-test the assumptions, and validate where the real opportunity is.
- 2
Identify the Goal
Agree on one clear, measurable outcome - revenue, market, or channel - that defines success.
- 3
Outline the Solution
Map the path: strategy, channels, team, and milestones, with owners and a timeline.
- 4
Execute
Hands-on delivery alongside your team - selling, building, and fixing in the field.
- 5
Deliver / Scale
Hand over a repeatable playbook and the systems to keep growing after we step back.